Business Environment, 1st Edition by Pearson

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Part IV: Business and Society

implies making quick money, with an utter disregard for the respon-

sibility of business towards society. This limited view of business

would prove to be counterproductive in the long run. But on the

other hand, the long range view of business, which would imply an

aim at the long-term gains rather than at quick returns, would take

into account the important dimension of social responsibility.

The ethical and social behaviour of corporations is essential

for the generation of the ultimate “Profi t”, owing its source to

the reputation the corporation would acquire in view of its social

behaviour.

James Burke, the chairman of the well-known consumer product

and pharmaceutical company, Johnson & Johnson said ...