Chapter 3: Business and Its Environment | 45 |
conducted between countries. The whole world has become “the
global village”.
THE NONECONOMIC ENVIRONMENT
If the business community should be aware of the forces that con-
stitute the economic environment of business, being conscious of
the forces of non-economic environment of business is also equally
important for them to take successful business decisions. For this,
it is necessary to identify the factors that constitute non-economic
environment as they infl uence the economic environment and in
turn are infl uenced by it.
The Socio-cultural Environment
Social environment describes the people, their attitudes, social
behaviour and impact of education, knowledge explosion and pub-
lic opinion ...