Background Analyses Versus Displayed Reports for the CEO
How Did the First-Year Sales Go?
This is a fairly vague question from the CEO. Well, what do we know about the first-year
sales? We see from Figure 16.1 Descriptive statistics table below (from Chapter 7) that first-year sales have an average of $91,694.
Figure 16.1 Descriptive statistics table
Is this average of $91,694 good or bad? It depends entirely on subjective benchmarks. Luckily, your CEO did say that the board had suggested a $75,000 benchmark, which gives you something to compare against, favorably in this case. You could look at standard deviation or inter-quartile range ...
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