This section gives an initial example of the extrapolation of statistical results
to business values and decisions, based on simple averages.
Say you are doing an analysis for a potential new drug. The following is information
you currently hold:
-
You calculate a mean lifetime net present value of customer spend, if prescribed,
of $1,800 and also get a 95% bootstrapped confidence interval for this mean of $1,000
to $2,550.
-
There is an estimated potential for 15,000 customers. Although R&D has been completed,
the drug production will have an initial development cost of $8 million and production
costs per customer of $500.
As a ...