Business Statistics Made Easy in SAS

Introduction

Using data obviously implies collecting/measuring it first, and then capturing these measurements into a database or spreadsheet. I cannot cover a massive amount of research methodology in this book, so the enthusiastic researcher should also study a complete book on methods. This chapter makes a few critical points about data collection and capture for statistics.

Have another look at Chapter 2, notably the process of statistics diagram. The major data challenges discussed there are choosing the correct samples and populations, choosing the correct constructs and variables, and asking the right questions. I cover each of these topics here. If there is one major point that can be made about getting research methodology right it ...