So far in the book, we have had an analyst at the heart of the data analysis. In a
perfect environment, the analyst may go through the following steps:
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Step 1. Analyze data on a certain business problem. Let us say that the analyst is trying
to predict which insurance customers will make a claim. The analyst will usually start
with past data to see – perhaps through a variant of regression analysis – whether
the chance of a customer making a claim can be explained using existing data.
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Step 2. Build a model for business predictions and decisions in the area. The analyst may use the analysis in Step 1 to build a predictive model that can be used to predict claims, based ...