October 2015
Beginner
384 pages
16h 41m
English
Content preview from Business Statistics Made Easy in SAS
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Introductory Case: Royal FrieslandCampina
Royal FrieslandCampina is a Dutch corporation specializing mainly in dairy foodstuffs.
The group is one of the biggest and oldest dairy cooperatives in the world. With roots
stemming back to 1879, the current company is a merger of two dairy giants (Royal
Friesland and Campina), offering a wide range of products in more than 100 countries.
As of 2013 the group enjoyed revenues of 11.4 billion Euros, and employed over 21,000
people.
A challenge for the company in the late 2000s was succession planning for key staff, especially since a large proportion of the workforce – in the order of two thirds – worked overseas. Succession planning (that is, planning who can replace key figures in a company should ...
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