June 2012
Beginner to intermediate
136 pages
5h
English
Content preview from Case Studies on Marketing Management
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1
One Evening at a Shopping Mall*
Rohit Sharma works as a Web developer with a dotcom company. He works very hard, and although he earns more than ₹ 50,000 per month, he does not get ample time to spend with his family members. His wife Vinita, a child specialist, also earns equally well and remains quite busy with her daily practise in a nearby clinic. Therefore, Sundays are the only day they are free and can spend time with family—their 15-year-old son Deep and their 7-year-old daughter Anjali.
On a Sunday evening, they planned to visit South City Mall, a leading shopping mall in Kolkata, to buy some apparel and groceries. A visit to the mall would mean spending some quality time with family. The Sharmas reached the mall by 4:30 p.m. Rohit ...
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