June 2012
Beginner to intermediate
136 pages
5h
English
Content preview from Case Studies on Marketing Management
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11
One Day in a Kirana Store*
My neighbour Prakash runs a kirana shop named Kailash Vandar in Dum Dum, located on the outskirts of Kolkata. He has a turnover of about ₹ 15,000 per day. Prakash’s shop has a variety of products and nearly 100 customers visit his shop everyday. Having been in business for 37 years, he had built a good rapport with his customers. On a Sunday afternoon, I visited Prakash to experience a typical day in his life. During the interaction, he told me that every customer has their own requirements across a wide spectrum of products. It is not always possible to cater to the needs of all customers. Handling customers at a shop is quite different from handling employees in the office.
Kailash Vandar was initially started ...
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