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Case Studies on Marketing Management
book

Case Studies on Marketing Management

by Ramendra Singh
June 2012
Beginner to intermediate
136 pages
5h
English
Pearson Education India
Content preview from Case Studies on Marketing Management

12

Aglasem*

Life as an engineering student is not easy—when it comes to collecting notes, photocopying books and running for assignments, especially during semester examinations.

It was one such day in the month of January 2009 when a second-year undergraduate computer science student, Anand Meena, was waiting in a long queue at the college photocopy shop to get his 10 pages photocopied, and it took him more than an hour to get the job done. In a world where the majority of the students were used to this scenario, he and his friends dreamt of something unique that would completely change the current scenario and the students’ outlook.

Anand Meena, along with his friends, used the mightiest tool of today’s world, the Internet, and within the ...

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Publisher Resources

ISBN: 9789353067069