15
Three Melons*
INTRODUCTION
Buenos Aires, 15 March 2009, 7:45 a.m.: Mariano Suárez Battán is deep in thought about what he has gone through on his trip when suddenly he notices that they are about to take his suitcase. ‘Madam, please wait, that suitcase is mine!’
Mariano had attended the Game Developers Conference (GDC) event in San Francisco. The GDC is the biggest annual event for professional video game developers, where the main companies of the sector unite and showcase new market trends for the video game industry. Their objective is to inspire, train and foster networking.
Some conclusions were clear: the industry was becoming increasingly attractive and more challenging and was supported by the social media networks, and the consumer ...
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