
197
6
Human Psychology and the Media
Overview
One critical element to the future of climate change is perception. The way
each individual views climate change, whether they see it as an important
issue that must be positively dealt with or not, will determine the future
of every person on earth. Many people’s perceptions today are shaped by
what they obtain from the media—the programs shown and the stories
reported—and how they are presented—on the TV, news, radio, Internet,
or other source. This chapter takes a look at those very issues and the effect
they can have on the progression and development of a scientic issue. The
ch