FROM CONSTANT CRISIS TO SUSTAINABLE
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Table of Contents
- Title Page
- Copyright Page
- Advance Praise for Content Strategy for the Web, Second Edition
- Dedication page
- Before We Begin...
- Content Strategy Reading List
- About the Authors
- About Brain Traffic
- Title: Content Strategy for the Web, Second Edition
- Release date: February 2012
- Publisher(s): New Riders
- ISBN: 9780132883269