Skip to Content
Create Competitive Advantage with Innovation (Collection)
book

Create Competitive Advantage with Innovation (Collection)

by Michael Lord, Donald deBethizy, Jeffrey Wager, Inder Sidhu, Alpheus Bingham, Dwayne Spradlin, Luke Williams
December 2011
Intermediate to advanced
968 pages
29h 14m
English
Pearson
Content preview from Create Competitive Advantage with Innovation (Collection)

Chapter 6. The Creative Bazaar Model

Sometimes, instead of creating an innovative product from scratch, firms might choose to “shop” for innovative ideas available from the Global Brain. Shopping in the “Creative Bazaar”—the global marketplace of ideas, products, and technologies—is particularly useful when time to market is an important consideration, and when the firm’s external environment is rich with creative potential.

Shopping for innovation is not unlike shopping for food to satisfy your hunger. You basically have two very different options before you. You could go to a grocery store, buy the ingredients, and cook a meal yourself. Alternatively, you could order a fully cooked meal at a restaurant. Cooking a meal yourself would likely ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

What's Your Competitive Advantage?

What's Your Competitive Advantage?

Cliff Bowman, Paul Raspin
How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer

Publisher Resources

ISBN: 9780132935623