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Create Competitive Advantage with Innovation (Collection)
book

Create Competitive Advantage with Innovation (Collection)

by Michael Lord, Donald deBethizy, Jeffrey Wager, Inder Sidhu, Alpheus Bingham, Dwayne Spradlin, Luke Williams
December 2011
Intermediate to advanced
968 pages
29h 14m
English
Pearson
Content preview from Create Competitive Advantage with Innovation (Collection)

Quick Reference Guide: Process Summary

My aim in writing this book has essentially been to convince you that the attitude, “If it ain’t broke, don’t fix it” is the enemy of disruptive thinking. It’s more effective to start by identifying something in your business that’s not necessarily a problem, in a place where others wouldn’t expect to look. In other words, think about what usually gets ignored, pay attention to what’s not obvious, and start with things that ain’t broke. Then go about methodically breaking them down by following the steps I laid out.

This guide is intended as a fast, practical reference point for those steps. It outlines 3 questions for each stage of the Disrupt process, and the actions required for the answers.

Crafting ...

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Publisher Resources

ISBN: 9780132935623