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Create Competitive Advantage with Innovation (Collection)
book

Create Competitive Advantage with Innovation (Collection)

by Michael Lord, Donald deBethizy, Jeffrey Wager, Inder Sidhu, Alpheus Bingham, Dwayne Spradlin, Luke Williams
December 2011
Intermediate to advanced
968 pages
29h 14m
English
Pearson
Content preview from Create Competitive Advantage with Innovation (Collection)

Chapter 9. West Point and Woodstock: Authoritative Leadership and Democratic Decision Making

Rebel. Outlaw. Individualist.

Is there any company that embodies these images more than motorcycle manufacturer Harley-Davidson? Doubtful.

Since Marlon Brando challenged Harley-riding rivals in the film The Wild One, the company’s bikes have represented freedom, nonconformity, and excitement to millions of enthusiasts around the world. From the unmistakable rumble of its V-twin engine to the counter-culture sneer of its stock symbol (HOG), Harley-Davidson has stood as an American icon for more than 100 years.

Despite the fearsome roar of its bikes, however, Harley-Davidson’s management model once reflected a surprisingly New Age philosophy. “Beneath ...

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Publisher Resources

ISBN: 9780132935623