Create Competitive Advantage with Innovation (Collection)

Chapter 9. Deciding Where and How to Play

In the public speaking business, it is often said that a good presentation should answer three questions: What? So what? And now what? So far in this book, we have addressed the first two questions by introducing the Global Brain and its awesome power to turbocharge innovation, and by describing the four models of network-centric innovation. But we are still left with the third, and perhaps, the most important question—now what do we do? How should your company tap into the Global Brain? What model should it use? And how can you prepare your organization to embrace a network-centric innovation strategy? In this chapter, we offer a practical roadmap for companies and managers to identify and pursue opportunities ...