Chapter 12. Concluding Thoughts and Actions for “Monday” Morning...

We started this book by outlining the innovation crisis that many companies are facing as a result of declining R&D productivity on the one hand and the quickening pace of competition on the other hand. Companies such as Dell, Kraft, and Merck are grappling with the innovation crisis. While these high-profile companies have gotten a lot of press because they have fallen on hard times, the innovation crisis is not limited to a few large companies. Indeed, companies large and small across a wide range of industries are facing similar problems.

Is your company facing an innovation crisis? Ask yourself the following questions:

• Have you seen a steep increase in new product development ...

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