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Create Competitive Advantage with Innovation (Collection)
book

Create Competitive Advantage with Innovation (Collection)

by Michael Lord, Donald deBethizy, Jeffrey Wager, Inder Sidhu, Alpheus Bingham, Dwayne Spradlin, Luke Williams
December 2011
Intermediate to advanced
968 pages
29h 14m
English
Pearson
Content preview from Create Competitive Advantage with Innovation (Collection)

Chapter 10. Preparing the Organization

Imagine that you are setting out on a trekking expedition to a remote mountainous area. The first step in planning your expedition is to understand the landscape that you will be trekking on, and to plot the best route for your trek. Having done this, you then need to prepare yourself. You need to assemble your team and get them physically as well as mentally prepared for the trip. And you need to gather the supplies and tools that your team will need to survive and succeed. Without careful preparation, undertaking the trek would be dangerous, no matter how well you understand the terrain and the route.

Such is the case in planning your expedition to tap into the power of the Global Brain. In the previous ...

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Publisher Resources

ISBN: 9780132935623