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Create Competitive Advantage with Innovation (Collection) by Luke Williams, Dwayne Spradlin, Alpheus Bingham, Inder Sidhu, Jeffrey Wager, Donald deBethizy, Michael Lord

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Innovation That Fits

Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business

Michael D. LordJ. Donald deBethizyJeffrey D. Wager

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AN IMPRINT OF PEARSON EDUCATIONUpper Saddle River, • Boston • Indianapolis • San FranciscoNew York • Toronto • Montreal • London • Munich • Paris • MadridCapetown • Sydney • Tokyo • Singapore • Mexico Citywww.ft-ph.com

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