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Create Competitive Advantage with Innovation (Collection)
book

Create Competitive Advantage with Innovation (Collection)

by Michael Lord, Donald deBethizy, Jeffrey Wager, Inder Sidhu, Alpheus Bingham, Dwayne Spradlin, Luke Williams
December 2011
Intermediate to advanced
968 pages
29h 14m
English
Pearson
Content preview from Create Competitive Advantage with Innovation (Collection)

Chapter 8. The MOD (“MODification”) Station Model

In the preceding chapter, we saw how a community of innovators can come together to improvise their way in an innovation initiative. However, not all community-based innovation needs to be managed in this emergent manner. Communities can also come together to innovate around a well-defined technology or platform.

In Chapter 3, “The Four Models of Network-Centric Innovation,” we talked about an innovative community-based approach to create a movie, Sanctuary. The movie, offered into the public domain under an open license, fueled the creative energy of individual contributors who adapt, interpret, and evolve the original movie. This open approach has two requirements. First, the innovation project ...

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Publisher Resources

ISBN: 9780132935623