PREFACE: ORIGINS
People interested in business marvel at the meteoric rise of companies such as Amazon, Netflix, Google, and Facebook. Who knew that e-commerce, video streaming, search, and social networking could become so huge so fast? Pundits explain that it’s an inevitable by-product of the growth of the Internet and our need to remain tethered to it. The more we connect, the more opportunities for the advertising, viewing, and selling that generate massive revenues for those companies.
Ubiquitous connectivity only partially explains the rise of the Internet giants and the surprising success of digital upstarts such as Spotify, Tinder, and Twitch. A powerful steel thread runs through all these companies. What they have in common is data ...
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