October 2018
Beginner to intermediate
272 pages
5h 13m
English
book
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
by Tom Chavez, Chris O’Hara, Vivek Vaidya
Content preview from Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER
THE FIVE SOURCES OF DATA-DRIVEN POWER
A recent study estimated that nearly half of Fortune 500 companies are already licensing a DMP to manage their customer data, and another half plan on implementing one.1 For their adopters, the surge of these new technologies portends new moves and new practices. We’ve been fortunate to observe many of the world’s most pioneering companies use new data-driven technologies to achieve things their designers never anticipated or even imagined. From our field studies we’ve identified five general use patterns that generate the highest returns and reliably recur across sectors and verticals. We call them ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.