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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
book

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

by Tom Chavez, Chris O’Hara, Vivek Vaidya
October 2018
Beginner to intermediate
272 pages
5h 13m
English
McGraw-Hill
Content preview from Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

CHAPTER

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SEVEN FORECASTS TO LIGHT UP YOUR FUTURE SENSORS

In the future, we will enjoy personal supersonic travel at everyday low prices, solve all genetic defects through personalized gene therapy, and store and project our consciousness digitally after we die. We don’t claim to know when all those things will happen. We merely posit that they will.

See how easy that was? The farther out you go, the more feasible and fun predicting the future becomes.

Things get tougher when you come closer to the present. First, it’s easy to mistake clarity for proximity. Digital marketing offers an object lesson in this regard. In 1999, Peters and Rodgers established ...

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Publisher Resources

ISBN: 9781260441543