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MAKING IT REAL FOR YOUR ORGANIZATION
All the data management capabilities in the world cannot bring a company to the promised land of data-driven marketing. Over the years, we have seen hundreds of companies declare their commitment to using data to drive marketing strategy and invest in the people and processes required to make it stick. In all cases, it requires clear leadership from the top and the middle. And at the beginning of the journey, it just takes a reason to believe.
“There is no shortage of acronyms in modern marketing,” says Anheuser-Busch’s Jonny Silberman. “You have RFP (request for proposal), DMP (data management platform), ...
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