ACKNOWLEDGMENTS
People who work at Google call themselves Googlers. Employees of Microsoft are Microsofties. Twitter employees are Tweeps. There was a special moment when it became clear that everybody who was helping us will into existence not just a new company, but a new category, had to be more than a little nuts. For this reason (and with continued commitment to creative application of the letter K), we decided to call ourselves Krazies. When Tom sent the announcement to let everyone know that we were going to become part of Salesforce, it was directed, like every other companywide message during the prior six years, to Krazies@Krux.
Building a company from scratch is always crazy, but Krux’s ambition to reinvent marketing through data ...
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