October 2018
Beginner to intermediate
272 pages
5h 13m
English
book
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
by Tom Chavez, Chris O’Hara, Vivek Vaidya
Content preview from Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER
THE NEW BASIS OF COMPETITION: KNOW, PERSONALIZE, AND ENGAGE
We’ve argued that people data is fuel for modern marketing. Without techniques for capturing, extracting, organizing, and moving it, however, it is no better than tar trapped below the surface of the earth. Big data frameworks such as Spark, Kafka, and Dawn are the drilling, fracking, and pipelining techniques used to extract it. If, as we argued in Chapter 2, the traditional AIDA marketing funnel is dead, so, too, is the notion of traditional data warehousing systems, built to store data in rigid, structured environments. Gone, too, are the days when querying your people data ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.