October 2018
Beginner to intermediate
272 pages
5h 13m
English
book
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
by Tom Chavez, Chris O’Hara, Vivek Vaidya
Content preview from Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
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INDEX
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
A&E History Channel, power of mobile nudge, 125–126
ABI. See Anheuser-Busch InBev (ABI)
action in consumer sales cycle, AIDA funnel, 34–35
activation
consumer IoT and available data for, 182
data lake exports for outbound, 82
finding people across addressable channels, 79–82, 99–102
forecasting intelligent marketing hub for, 188–189
by not targeting somebody, 101–102
as source of data-driven power, 85–86, 201
striving for technical perfection before, 147
using match table, 82–83
Where (Are) My People at? and, 102–104
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.