October 2018
Beginner to intermediate
272 pages
5h 13m
English
book
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
by Tom Chavez, Chris O’Hara, Vivek Vaidya
Content preview from Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER
THE EMERGENCE OF PEOPLE DATA
Computers have been crunching data for over 60 years. The idea and the practice of data processing isn’t new, so what’s the big deal? We’ve titled this book Data Driven, but what do we mean exactly?
In the 1980s, enterprise resource planning systems captured data about a company’s billings, bookings, backlog, and shipments.1 Customer relationship management (CRM) systems capture data about business customers—their needs, status, and activities.2 Internet portals in the early 2000s such as Yahoo! and MSN introduced a new twist by giving people news and information tuned to their specific interests.3 This evolved ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.