July 2019
Beginner
320 pages
9h 45m
English
Content preview from Data Science Strategy For Dummies
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Chapter 21
Engaging Differently with Your Customers
IN THIS CHAPTER
Getting to know your customers better
Ensuring satisfied customers
Improving efficiency in customer services
Because humans everywhere now live in the age of the customer, it’s time to clarify what the term customer experience management (CEM) really means. It may help, however, to first see what it is not. CEM is not about collecting feedback, responding to feedback, or tracking that tried-and-true metric of customer loyalty, your Net Promoter Score. None of these actions individually represents CEM. Instead, you could say that CEM refers to the complete philosophy and methodology that makes your business delightful to work with for your customers. In this chapter, I want to show you how an effective data strategy can guide you to a better and more insightful approach to your customers.
Understanding Your Customers
Optimizing the customer experience is a great way to attract new customers, but it’s also one of the best ways to foster customer loyalty to retain the ones you already have.
Despite this benefit, marketers and other organizational leaders alike often neglect the customer before and after the sale. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.