6. Carnival Corporation Food Supply Chain

Dick Verbeek, CPIM CIRM CSCP, Supply Chain Skills

Introduction

Luigi Giordano, director of food operations, anxiously opened an e-mail attachment from corporate headquarters. The memo from his new boss, Reginald Cooper, senior vice president of operations, read as follows:

MEMO TO ALL NORTH AMERICAN DIRECTORS OF FOOD OPERATIONS

Your management team is committed to ensure that the corporation has strategic plans in place that will meet the needs of its shareholders and customers. In support of this mandate, the Senior Management Team will begin a review and update of the corporation’s long-term strategic plans next month.

Our market research indicates that the North American cruise industry will continue ...

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