Chapter 18: Show Yourself: A Website of Your Own
The digital age has created an advertising opportunity that was previously not possible — no matter how much money you had. Before the web, major corporations spent billions of dollars on advertising without reaching half the people you can now reach for free. Only twenty short years ago, it would have been inconceivable to think that you could buy an ad that could be found by anyone on the entire planet, viewable day or night on a large bright screen, displaying all the photos and text you can possibly dream up, available for you to edit whenever you want, and practically free!
You are lucky to live in a time when almost anyone can sit down at a computer to create a website and within hours the entire population of our planet can view it. However, not everyone knows how to do this. If you don't have the skills to create a website, or the money to pay someone else to do it for you, you're stuck in the pre-Internet world of adverting. This limits you to your local area and you must pay far more to advertise than your more knowledgeable competitors. Any competitor who creates a web presence before you, or one that is better than yours, will almost instantly vault over you in the business world.
Right now, the only thing standing between you and your potential clients is the knowledge of how to make your website happen. In this chapter ...