Employer Branding for Competitive Advantage

Acknowledgments

As the proverbial saying, “it takes a village to raise a child” indicates, it involves efforts of several people to bring up a book. This book, as no exception, also grew with the help, intellectual inputs, and efforts of very many people. We take this opportunity to thank all those individuals who have bestowed this book with their work, ideas, time, and valuable inputs.

We gratefully recognize and appreciated the contributions of the authors, insightful reviews and feedback of our panel of reviewers and the patient and concerned efforts of the editorial staff in shaping this book.

We thankfully acknowledge all the support, inspiration, and motivation received from our faculty colleagues. We would remain indebted to their outstanding ...