March 2021
Intermediate to advanced
222 pages
7h 23m
English
Toward Digitalization of Employer Brand Management
A Study in Customer Relationship Centers in Morocco
From a Digital Employer Branding Mastered by Companies …
… to the Integration of Employees into the Digital Employer Branding
The management of the employer brand is increasingly attracting interest from companies that rely on their human capital to generate competitive advantage (App, Merk, & Büttgen, 2012). The attraction and retention of human resources can be achieved through ...
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