Employer Branding for Competitive Advantage

7Branding through Workforce

Antima Sharma and Rinku Raghuvanshi

Introduction

Branding

Employee Branding

Definitions of Employee Branding

Process of Employee Branding

Internal Sources

External Sources

Importance of Psychological Aspects in Employee Branding

Employee Banding and Brand Image

Techniques for Employee Brand Image

Branding through Workforce

Limitation of Branding through Workforce

Conclusion

References

Introduction

To run a fortunate business, it is crucial to build an image of the organization. Building an image is seen as branding. Big business houses make the best efforts to build their brand image among customers, employers, suppliers, etc., to get recognition for their product. Branding is the most important process ...