Employer Branding for Competitive Advantage

5Employer Branding and Social Media

The Case of World’s Best Employers

Megha Bharti and Anjuman Antil

Introduction

Theoretical Background

Literature Review

Data and Methodology

Analysis

Employer Value Propositions

Correspondence Analysis

Discussion and Managerial Implications

Conclusion and Future Research Recommendations

References

Introduction

Today social networking service is the most efficient (costless & fast) and most effective way of creating relationships with various stakeholders for an organization. Social media allows users to interact by sharing and forming communities of mutual interest. There is a paradigm shift in human resource (HR) practices with the onset of social media as a tool for creating a digital word ...