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Employer Branding for Competitive Advantage
book

Employer Branding for Competitive Advantage

by Geeta Rana, Shivani Agarwal, Ravindra Sharma
March 2021
Intermediate to advanced
222 pages
7h 23m
English
CRC Press
Content preview from Employer Branding for Competitive Advantage

9Strengthening Employer Branding with Corporate

Social Responsibility

Jeevesh Sharma, Suhasini Verma, and Shweta Taluka

Introduction

Employer Branding

Meaning and Definition

Internal Employer Branding

External Employer Branding

Employer Branding and Employee Gratification

Importance of EB

Strategic Activities of EB

Employer Value Propositions (EPV)

Linking with Campus

Motivational Factors

Creative Marketing Team

Feedback and Research

Statistics

Corporate Social Responsibility

Meaning and Definition

Company Act 2013

CSR Pillars

Corporate Social Responsibilities toward Various Stakeholders

Corporate Social Responsibility and Branding

Employer Branding and Corporate Social Responsibility

Concept

Relationship between ...

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Publisher Resources

ISBN: 9781000362268