Employer Branding for Competitive Advantage

Editors

Geeta Rana is an associate professor in Himalayan School of Management Studies at Swami Rama Himalayan University, Jolly Grant, Dehradun, India. She has earned her PhD from the Indian Institute of Technology (IIT), Roorkee) in human resource (HR) management and organizational behavior. She has also done certification course in HR analytics from the Indian Institute of Management Rohtak (IIMR). She is engaged in teaching, research, and consultancy assignments. She has more than 15 years of experience in teaching and in handling various administrative as well as academic positions. She has to her credit over 40 papers published in refereed journals of Emerald, Sage, Springer, Taylor & Francis, Elsevier, and Inderscience. She also presented ...