April 2006
Intermediate to advanced
456 pages
15h 32m
English
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How have companies put SAP's ESA Adoption Program to work?
Although ESA is a relatively new addition to the SAP lineup, customers are already reporting success with it. In this section, we will look at three such companies: Manchette Publicité, Wacker Chemie AG, and LHI Leasing.
ESA in action: Manchette Publicité
Manchette Publicité is the advertising arm of the Philippe Amaury media group, the owner of several major newspapers and sporting magazines including Le Parisien, Aujourd'hui en France, and L'Equipe. Manchette designs and sells advertising space in these and other publications, and has been doing so on the Web at its pioneering client self-service portal, http://Manchettepub.com, since 1999. While the portal has proven to be an effective and efficient vehicle—by 2003, 30 percent of its customers regularly used the portal and bookings had increased 70 percent in a single year—Manchette hopes to realize even greater efficiencies by automating the entire process of selling advertising space via a one-stop destination powered by enterprise services.
http://Manchettepub.com was originally built with the SAP Classified Advertising Management application from the SAP for Media solution portfolio. Customers could create their own ads and enter them into Manchette's system automatically, but the portal lacked interoperability with the functionality embedded in the company's other portals for different publications and for invoicing and payment processes. Manchette's management wanted ...
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