Ordered systems are definable and predictable by relatively simple rules; random systems cannot be modeled and are inherently unpredictable; complex systems can be at least partly comprehended and modeled, but only with difficulty.
Stock price behavior is permeated by a complex web of interrelated return effects, and it requires a complex approach to stock selection, portfolio construction, and performance evaluation to capture this complexity.
A complex approach combines the breadth of coverage and the depth of analysis needed to maximize investment opportunity and potential reward.
Simple methods of measuring return effects (such as quintiling or univariate, single-variable regression) are naive because they assume that prices are responding only to the single variable under consideration.
Simultaneous analysis of all relevant variables via multivariate regression takes into account and adjusts for interrelationships between effects, giving the return to each variable separately.
Disentangling distinguishes real effects from mere proxies and thereby distinguishes between real and spurious investment opportunities.
Because disentangling controls for proxy effects, pure return effects are additive, each having the potential to improve portfolio performance.
In general, disentangling enhances the predictive power of estimated returns by providing a clearer picture of the relationships between investor behavior, fundamental variables, and macroeconomic conditions.
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