In This Practice
Understanding what makes a podcast network
Using the advantages of the network
Knowing what you'll be giving up
Deciding whether a network is for you
A podcast network goes far beyond what a podcast directory (discussed in Practice 28) can do for you. A podcast directory makes sure you're listed and available. You still have to do all the legwork of putting together your show, making sure it gets onto your server, and selling any advertising you may want to include. Think of the podcast network as the equivalent of a record label offering a contract for your CD — or having NBC pick up your pilot — they take some of the work off of your plate and make it easier to concentrate on your show. They may even put some money in your pocket through the use of advertising or sponsorships. It may not be a multimillion‐dollar deal signed in the Capitol building, but it could be a big boost to your show.
Because so many podcasts are available these days, having a network to help distribute your show can really help get you some recognition. It also means the networks have a lot of competition for spots; you have to stand out from the others. The first thing to do is find the network that could benefit both you and your show. While your podcast on financial affairs could fit on a more general‐interest network, you might find a money‐specific outlet that could bring you more listeners — and maybe more money ...