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Expert Podcasting Practices For Dummies® by Terra, Evo, Morris, Tee

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Chapter 44. Corporate Podcasting

In This Practice

  • Setting expectations

  • Staying within corporate guidelines

  • Effectively communicating with IT

  • Working with marketing and PR

  • Defining who your audience is

Bringing podcasting into the workplace can be a very tough sell. The majority of podcasters and podcasts available are being given away for nothing and produced independently from the basement of someone's home.

But enough about the Podcasting For Dummies podcast. Seriously …

If you look on iTunes, you will find big names entering the podosphere: The Washington Post, Apple, and BusinessWeek are voicing their opinions and overviews of the business world, reaching out to a truly global audience on improving business, financial tips, or reports concerning the status of the national or global economy. Both big and small businesses have a place in podcasting. And your company can carve out a niche of its own, provided you clearly communicate the aim and expectations of the podcast to the powers that be.

Great Expectations for Your Company's Podcast

When you approach your boss or higher‐ups with the idea of hosting a podcast, you should put together a slick PowerPoint or Keynote presentation that explains exactly what you're doing. Chances are, the higher‐ups don't even know how to launch iTunes on their own laptops, so you'll want to make certain you answer these questions:

  • What a podcast is

  • What the company will gain from having a podcast

  • How much it will cost

It is up to you to clearly communicate ...

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