December 2007
Beginner
456 pages
14h 27m
English
Content preview from Expert Podcasting Practices For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 44. Corporate Podcasting
In This Practice
Setting expectations
Staying within corporate guidelines
Effectively communicating with IT
Working with marketing and PR
Defining who your audience is
Bringing podcasting into the workplace can be a very tough sell. The majority of podcasters and podcasts available are being given away for nothing and produced independently from the basement of someone's home.
But enough about the Podcasting For Dummies podcast. Seriously …
If you look on iTunes, you will find big names entering the podosphere: The Washington Post, Apple, and BusinessWeek are voicing their opinions and overviews of the business world, reaching out to a truly global audience on improving business, financial tips, or reports concerning the status of the national or global economy. Both big and small businesses have a place in podcasting. And your company can carve out a niche of its own, provided you clearly communicate the aim and expectations of the podcast to the powers that be.
Great Expectations for Your Company's Podcast
When you approach your boss or higher‐ups with the idea of hosting a podcast, you should put together a slick PowerPoint or Keynote presentation that explains exactly what you're doing. Chances are, the higher‐ups don't even know how to launch iTunes on their own laptops, so you'll want to make certain you answer these questions:
What a podcast is
What the company will gain from having a podcast
How much it will cost
It is up to you to clearly communicate ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.