Expert Podcasting Practices For Dummies®

Chapter 46. Promotional Podcasting

In This Practice

• Taking a look at what goes into a promotional podcast

• Planning out your promo

• Deciding what will happen when the promo is over

Podcasting will make you an overnight success! (Uh‐huh.) Business entrepreneurs, aspiring writers, and ambitious politicians who've scaled that peak may lead you to believe that when it comes to big bucks, windfalls of critical acclaim, and runaway notoriety, podcasting is the Acela of gravy trains. That, sad to say, would be podcasting in the still‐elusive perfect world we all long for.

But how essential is podcasting in the promotions arena? Can podcasting get the word out about your business, your book, your music, or whatever you wish to introduce to the consumer? And can podcasting get the word out to a captive audience without breaking your financial budget? The answer to these questions is yes, yes, and ooohh yes. For a fraction of the cost of conventional radio advertising, your message, product, or upcoming event can reach an audience that is local, regional, national, and international.

You may not become an overnight success on account of podcasting, but you can get your message around the world and back again overnight. As a promotions tool, podcasting is invaluable.

Examining What Goes into the Promotional Podcast

As much as we, the creative minds behind this book, would love to tell you differently, podcasting is not the get‐rich‐quick solution of the Internet, nor is it going to make you a superstar. ...