book
From Business Strategy to Information Technology Roadmap
by Tiffany Pham, David K. Pham, Andrew Pham
September 2018
Beginner to intermediate
298 pages
6h 6m
English
Content preview from From Business Strategy to Information Technology Roadmap
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial

From Mission, Vision, and Values to Business Model
The goal of this chapter is to introduce you, the reader, to the concepts frequently used in business strategy formulation: mission, vision, and values. At the same time, we will also introduce you to the concept of a business model, which is also considered the foundation of an organization’s business strategy.
1.2 Mission, Vision, and Values
What does your company have to offer to the world? The video rental service provider Blockbuster used to tout its mission of “bringing entertainment home.” Meanwhile, BMW considers its mission to be “the world’s leading provider of premium products and premium services for individual mobility.” Facebook’s ...