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From Business Strategy to Information Technology Roadmap
book

From Business Strategy to Information Technology Roadmap

by Tiffany Pham, David K. Pham, Andrew Pham
September 2018
Beginner to intermediate
298 pages
6h 6m
English
Productivity Press
Content preview from From Business Strategy to Information Technology Roadmap

Chapter 1

From Mission, Vision, and Values to Business Model

1.1    Chapter Objective

The goal of this chapter is to introduce you, the reader, to the concepts frequently used in business strategy formulation: mission, vision, and values. At the same time, we will also introduce you to the concept of a business model, which is also considered the foundation of an organization’s business strategy.

1.2    Mission, Vision, and Values

1.2.1    Mission

What does your company have to offer to the world? The video rental service provider Blockbuster used to tout its mission of “bringing entertainment home.” Meanwhile, BMW considers its mission to be “the world’s leading provider of premium products and premium services for individual mobility.” Facebook’s ...

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Publisher Resources

ISBN: 9781466585034