From Business Strategy to Information Technology Roadmap

Appendix D: Leveraging Mobile Technology for Business Strategy

When you realize that, according to some known predictions, the number of mobile devices will be higher than the number of people living on Earth in 2013, you will understand why you should take mobile into account within your business strategy—often as a complement to your social media strategy as witnessed by Facebook’s move into the mobile world itself.

This is to say that while social networks have proven to be excellent tools for information sharing and/or brand awareness, it would not be enough to stop there. Instead, you should look at social networks as only one of the first bricks of your communication strategy—to be completed by other channels, especially the mobile channel. ...