From Business Strategy to Information Technology Roadmap

Appendix C: Leveraging Social Media for Business Strategy

Leveraging Social Media for Business Strategy and IT Roadmap

Social media has become an increasingly powerful tool that can be leveraged toward viral marketing, public relations, and customer service at a low cost. Therefore, developing a carefully thought out social strategy is essential to making certain your organization achieves maximum effectiveness.

With the recent advent of social networks, such as Facebook, Twitter, and Google+, your organization should leverage these technological tools to bolster its business strategy, thereby broadening its reach, expanding its visibility, and developing stronger customer or constituent relationships.

As customers or constituents demonstrate ...