From Value Pricing to Pricing Value

Part I

Mastering the Art of Pricing Value

In order to implement Pricing Value, you must follow a six step process (see Figure P1.1). This graphic is a high level visual overview of what you will learn in this book to help you re-value all of your clients. Part I will deal with the first nine chapters and Part II will cover Chapters 10–14.

Figure P1.1 Pricing Value Framework – Chapter by Chapter

First, you will discover and examine the concepts of value and leverage—both require you to have a much deeper understanding of the way the human brain receives, processes, and acts upon data that is received via the five senses. Next, you will ...