April 2019
Intermediate to advanced
210 pages
5h 7m
English
Content preview from From Value Pricing to Pricing Value
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Mastering the Art of Pricing Value
In order to implement Pricing Value, you must follow a six step process (see Figure P1.1). This graphic is a high level visual overview of what you will learn in this book to help you re-value all of your clients. Part I will deal with the first nine chapters and Part II will cover Chapters 10–14.
Figure P1.1 Pricing Value Framework – Chapter by Chapter
First, you will discover and examine the concepts of value and leverage—both require you to have a much deeper understanding of the way the human brain receives, processes, and acts upon data that is received via the five senses. Next, you will be introduced ...
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