April 2019
Intermediate to advanced
210 pages
5h 7m
English
Content preview from From Value Pricing to Pricing Value
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In 1990, Alan Hobson and Jamie Clarke were typical 21-year-old Canadian men. Both loved the outdoors, were avid sportsmen, and shared a childhood dream to reach the summit of Mt. Everest. Only problem was, neither one of them had any actual mountaineering experience. But that was just a minor detail…
Due to an opportunistic twist of fate, a Canadian climbing expedition received a sponsorship of $100,000 from Magnavox to take their satellite phone to Everest in order to test and showcase it under the harshest of circumstances. John McIssac, the leader, was quick to snatch up the money, which was desperately needed to fund equipment and logistics, but he quickly realized that they didn’t have any technical experts ...
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