From Value Pricing to Pricing Value

Testimonials

Lord Chesterfield advised, “A man had better overvalue than undervalue himself. …Whatever real merit you have, other people will discover; and ­people always magnify their own discoveries, as they lessen those of others.” In Pricing Value, Rhondalynn Korolak beautifully expands on this sage advice. Effective and profitable pricing can only materialize by understanding your customer’s desired state of the future, and that begins with scope of value, not scope of work. Pricing Value lays out the strategies you need to transform your firm’s business model, and create a better future for your customers, employees, and you.

—Ronald J. Baker, Radio-Show Host, The Soul of ­Enterprise: ­Business in the Knowledge Economy, ...