From Value Pricing to Pricing Value

Index

Accountants, xiv, 178

challenge for, xv

from debtor chaos to cash flow nirvana, 163

direct debit system, 165

finding of, xiv

generic service-based messages, 172

modern, 138

for small businesses, xvi

social media for, 144

tax, 52

Accounting

business, xvi, 5, 74, 121, 131, 140, 163

managerial, 154

Accounting industry, problems in, 6

Accounting practice, 18, 60, 65, 74, 75, 81, 83, 110, 127, 149, 163

Accounting services, 10, 80

Ad hoc services, 145–147

Advisory services, xx, 6, 145–147

Ariely, Dan, 107, 108

Audits, 44, 57, 62

Automated payment system, 167

Automation, 116–119

Avatar, 137, 138–140

B2B sales, 54

B2B solutions, 53

Behavioral psychology

create/adopt new model, 173–176

ingrain new mindsets, models, and habits, 176

perception ...